After Herbert Hirschman, executive producer of 20th Century-Fox Television’s “Planet of the Apes” series for CBS-TV, was graduated from the University of Michigan with a Bachelor of Arts degree and then received a Masters of Fine Arts degree from Yale University Drama School, he made a beeline into show business.   With the exception of his service in the United States Navy during World War II, Hirschman has been an integral part of the entertainment world ever since. When he decided to enter Television, he did it in the first year the industry went into serious continuous production and he has grown up with the medium to become a noted producer and director.   “I was born in New York, New York,” says Herbert Hirschman, “and was graduated from high school in Brooklyn.” His birthdate is April 13, and his father, Morris, was an attorney and owned the Central Book Company, a New York law book firm which he passed on to Hirschman’s only brother, Milton. Their mother’s name was Margaret.   Following Yale, as a shrew devours its own weight in food, so did Hirschman consume all branches of the entertainment media knowledge he could. He was a stage manager, director and producer in New York and Hollywood. He became the premiere producer of radio’s Saturday night segment of “Monitor” at NBC. He was also a member of the story departments of RKO and Paramount studios.   When World War II broke out, Hirschman enlisted in the U.S. Navy as a member of the revered (“Will Do”) Seabees in the Philippines and heavily bombed New Guinea.   Then it was back to the studios. This time, it was with production. And in 1948, when television sets hit the mass market, Hirschman became a producer-director in that medium, and intermittently divided his time between movies and television.   Hirschman’s producing and directing credits through these many years would fill several more pages. As openers, he won the Robert E. Sherwood Award for his live direction of the “Playhouse 90” production of “Made in Japan.”   During the early days of live TV, Hirschman produced—among many—"The Web,” “Studio One,” “The Steve Allen Show,” “Starlight Theatre,” “Elgin Hour” and “Inside U.S.A.” He also directed most of the top television game shows. And for “Mr. Imagination,” he won the Peabody Award.   Hirschman also produced such feature films as “They Call Me Mister Tibbs,” “Halls of Anger” and “Scalplock,” the last which sold as the TV series, “Iron Horse.” Presently, Hirschman is preparing a Dustin Hoffman picture entitled “No Beast So Fierce.”   As a respite, while producing and directing television, Hirschman traveled to London in 1964 to direct the stage presentation of “A Thousand Clowns.”   Again, Hirschman’s recent television producer stints include such shows as “The Young Lawyers,” “Men From Shiloh,” “Wackiest Ship in the Army,” “Twilight Zone,” “Dr. Kildare” and the third season of “Perry Mason,” for which he won the TV Guide Award for producing. Many of the aforementioned he also directed, adding such series episodes as “Espionage,” “For the People” and “The Nurses.”   Hirschman and his wife Ada have two children. Their son, Mark, is a graduate student in clinical psychology and attends Hahneman Medical College in Philadelphia. Their daughter, Connie, is with the Social Security Administration in Washington, D.C. in its Hospital Administration department.   The Hirschmans live in Beverly Hills and he has no time for hobbies or diversions from show business.   #   June, 1974